Kyle Chayka in The New Yorker puts a name to something I’ve felt for many years while attempting to navigate the pervasive recommendation machines of the internet: algorithmic anxiety. As he relays in the article:

“I’ve been on the internet for the last 10 years and I don’t know if I like what I like or what an algorithm wants me to like,” Peter wrote. She’d come to see social networks’ algorithmic recommendations as a kind of psychic intrusion, surreptitiously reshaping what she’s shown online and, thus, her understanding of her own inclinations and tastes. “I want things I truly like not what is being lowkey marketed to me,” her letter continued.

…

Peter’s dilemma brought to my mind a term that has been used, in recent years, to describe the modern Internet user’s feeling that she must constantly contend with machine estimations of her desires: algorithmic anxiety. Besieged by automated recommendations, we are left to guess exactly how they are influencing us, feeling in some moments misperceived or misled and in other moments clocked with eerie precision. At times, the computer sometimes seems more in control of our choices than we are.

Personally, this means being afraid to ever ‘dislike’ anything on Netflix or YouTube, with the fear that anything remotely related will now be banished forever from reaching me, or hesitating to like even the most enjoyable clips only to be inundated with identical clones. I’ve begun listening to mid-tempo synth music as background while working, and though I still prefer energetic indie rock, Spotify has now almost completely shifted its picture of my tastes toward retro paradise vibes. It’s now become a side job simply to manage a computer-generated picture of who I am and what interests me.

What are your strategies for optimizing how the machine will predict your tastes?

Are you doing a good job managing them? Are they delivering as a result?

What are the best examples of the algorithm nailing it for you, or totally missing the mark?

What are your alternative discovery methods to get out from the yoke of a digitally dictated taste profile?

Also, they could have made the fish guy way hotter.

Here’s the thing about this beautiful, fanciful, fairy tale about seeing beyond the surface of a person, misfits banding together against conformity and fascism, and accepting your weirdness as something that can be loved.

I totally wasn’t into it.

I realize on paper that it has those messages, all of which I’m for. Aesthetically, it did all sorts of things I tend to love. But The Shape of Water left me totally tepid.* And now it’s getting all this award season buzz up against movies that I absolutely understand why everyone loves.

*my best guess for why: the creature never intentionally does anything to make Elisa fall in love with him; it just happens because of what he is. so there’s no wooing, no courtship, no earning it, no “falling” in love, just a woman in love with an idea, which makes for an unsatisfying romance.

Some of my favorite critics loved this movie. I just don’t feel it. I almost feel guilty about not feeling it. It’s the kind of thing that makes me question how my own brain works.

What’s something lots of people love, that you just don’t get? What is it about that thing that keeps you from loving it?

What does not loving that thing say about you — or about why everyone else is wrong and you’re not?