Either/Or: Mandatory commercials, or pay twice as much for TV?

Most "best ever" Super Bowl ads are just sexy girls, according to dummies who take surveys on best ever Super Bowl ads.

Most “best ever” Super Bowl ads are just sexy girls, according to dummies who take surveys on best ever Super Bowl ads.

 

The Super Bowl is getting close, which always brings backĀ the weird habit of people who don’t care much about either team saying, “Who cares, I’ll just watch for the commercials,” which doesn’t happen duringĀ any other day of the year.

But on all those other days, people hate ads; meanwhile lower TV viewership is making it harder to sell the ads that pay for the shows. So if both are true, we can’t be far from a breaking point, in terms of actually sustaining television as a business.

 

How would you rather TV creators and networks get compensated?

 

Either: New technology makes skipping ads or changing channels impossible, so you have to watch the ads to see the show?

 

Or: Cable services, Hulu, and anything else you use to watch television cost double or triple what it does now, with no more ads, ever?

how are kids raised on tablets going to see the world differently?

Kids today think "basically, TV sucks".

Kids today think “basically, TV sucks”.

 

A bit of research from an AdAge article entitled “Televisions Are No Longer the Screen of Choice for Kids” suggests that interactivity is becoming a requirement for those brought up in the age of touchscreens.

According to a research report from Miner & Co. Studio, televisions are no longer the screen of choice for kids who have ready access to tablets and smartphones. More than half (57%) of parents surveyed said their children now prefer to watch video on a handheld device rather than on TV.

Mobile devices are so popular with kids that nearly half of the 800 parents quizzed by Miner & Co. reported that they confiscate their kids’ tablets when they act up and make them watch TV instead, thereby fostering a sort of Pavlovian response that equates TV with punishment. (That these parents simply don’t restrict their kids’ access to video altogether when they misbehave suggests that they’re raising a generation of spoiled content junkies, but that’s another story.)

Some kids are so obsessed with the small screen that they’ll even forego treats for another few minutes with their portable video device. When given the choice between spending quality time with the tablet or having dessert, 41% of the parents surveyed said their kids would pick the screen over the snack.

Is this unique to kids with low attention spans, and something they’ll grow out of, or a permanent generational shift?

 

What, if any, real benefits come from consuming video on a portable device vs a static television screen? Are there benefits to TV that are being lost?

 

What other side effects will come from kids growing up with touchscreen technology?