Either/Or: Mandatory commercials, or pay twice as much for TV?
The Super Bowl is getting close, which always brings back the weird habit of people who don’t care much about either team saying, “Who cares, I’ll just watch for the commercials,” which doesn’t happen during any other day of the year.
But on all those other days, people hate ads; meanwhile lower TV viewership is making it harder to sell the ads that pay for the shows. So if both are true, we can’t be far from a breaking point, in terms of actually sustaining television as a business.
How would you rather TV creators and networks get compensated?
Either: New technology makes skipping ads or changing channels impossible, so you have to watch the ads to see the show?