Inspired by this lovely little visual essay (only partially screen-capped above) about the need to cool down social media, and maybe make it harder to instantly reach millions of people any time you want, a simple tangent:

Should there be limits on how easy it is to “go viral” or have your message spread globally in seconds?

Do we really need that ability? If so, why?

If not, what’s a fair but useful way to limit that power without old-fashioned corporate gatekeeping?