Great, now everyone knows you’re a dog on the internet.

One of the greats when it comes to thinking about where technology meets humanity, Paul Ford writes in Businessweek that maybe we need a Digital Protection Agency, much like we have (or at least, used to have) an Environmental Protection Agency. He even lays out a few potential roles it could play:

Lots of helpful information, plenty of infographics, a way to track just how badly you’ve been screwed, and, ideally, some teeth—the DPA needs to be able to impose fines. I’m sure there’d be some fuss and opposition, but, come on. The giants have so much money it would hardly matter.

And that might barely scratch the surface of what we need, or will need in the years to come.

What regulations would help sort out the mess that’s become of the internet in the hands of the big power players?

What corporations would suffer the most if we did? What would the biggest benefits be?

What are the biggest changes, or sacrifices, we’d have to make to ensure they work?