This Baffler review titled “Barons of Crap”, of a book about the wave of direct-to-consumer internet brands we now see everywhere, does a satisfying job ripping this trend to shreds:

Even the central narrative tension of Billion Dollar Brand Club––small upstarts take on the giants––sloughs off in a depressingly quick denouement… In fact, almost every single brand sells itself to a gigantic globe-swaddling corporation over the course of the book.

And Billion Dollar Brand Club contains almost zero analysis of what the ubiquity of this selling out could possibly mean. But the lesson is right there, whether he wants to see it or not. Corporations––who today plow record-breaking sums into stock-buybacks instead of research and development––have outsourced innovation to the wealthy or wealthy-adjacent who have the time and resources to get the ideas off the ground on their own: a squad of elite MBAs who come up with the ideas, and the venture capitalists who choose which of these ideas get funded. The businesses that Ingrassia profiles are, by the end of the book, essentially the same as the ones they were fighting for market share in the beginning. The founders, of course, have gotten fabulously wealthy, but the book never convincingly establishes the “seismic shift” it promises to document.

Which makes the whole thing a bit less romantic, now doesn’t it? But I loved that take on how unimpressive this “shift” really is, and questioning if there’s anything much to admire or aspire to in these examples. Other than the money, of course.

Is selling out to one of the remaining big mega-corporations the only surefire path to success any more?

How is that good or bad for all of us?

And either way, would you still take it if you could?

The key to any strong friendship, or business, is well-coordinated hairstyles.

Not every good professional collaboration becomes a social friendship, some friendships make terrible business partnerships. Maybe the qualities that make people good at working together are different from the ones that develop into deep emotional bonds, and that’s okay.

At the same time,  friendships start in workplaces every day. And doesn’t it sound like a dream to start a fulfilling and successful business with your best friends? How fun would that be?

I have personally found leaping the gap from cool coworker to actual friend very difficult. Maybe that’s just my hangups. How about you?

Do people you like at work become your friends outside of work?

What’s behind your failure or success to merge those worlds?

Do you like things that way, or wish you could change them?